Most businesses today have a Facebook page, and if yours doesn’t, why not! Facebook is used by over 2 billion people, and a free Facebook page can be an invaluable marketing tool.
For those of you who already have a Facebook page, you’re likely to be using the Message button where fans can get in touch with you to ask a question and learn more about your business.
Facebook Messenger is used by over 1 billion people every month, and for a lot of people, it can be their main way to communicate with friends, family, and now businesses.
Many large businesses encourage people to send them messages via Facebook, whether that be supermarkets, small boutiques or hotels. Customers who are on Facebook, and who discover your page, are likely to send you a message via Facebook Messenger if they have a question, and this is a growing segment of your potential customer base that you can’t afford to miss out on.
When it comes to selling rooms via Facebook Messenger, having a good sales strategy in place to capture bookings there and then can lead to excellent conversion rates and a goldmine of new bookings. If you’re planning to harness the power of Facebook Messenger to grow your sales, then I recommend the following:
- Answer customer’s enquiries with personalisation, but maintain a loose script. If someone is enquiring about a room on a particular date, for example, reply personally but make sure you have something that you can copy and paste to seal the deal such as: (this part is your organic response) Hi Chris, thanks for your message. We do indeed have rooms available on the 1st July. (this part is your stock response) If you’d like to go ahead and book, visit our website as our availability is limited and our rooms can sell out fast, so I wouldn’t want you to miss out.
- Where you can, direct them to your online booking system with a direct link to the date, and room type, that they’re looking for. This will help with conversions and may help you to offer a specific room rate.
- It can help to offer a discount/coupon code for Messenger enquiries. Offer something such as ‘As a thank you for enquiring via our Facebook page, enter coupon code MESSENGER01 on our website to receive 10% off your next booking.
With Messenger enquiries, you can be as creative as you like. Customers will appreciate a bit of individuality, but at the end of the day, they’re looking to make a booking, so make sure you convert these free leads to drive your bookings.
What are your thoughts on using Facebook Messenger to take bookings? Have you already achieved success with Facebook Messenger? Let me know in the comments below!