Having a mobile-friendly website is vitally important. According to Google:
Mobile is changing the world. Today, everyone has smartphones with them, constantly communicating and looking for information. In many countries, the number of smartphones has surpassed the number of personal computers; having a mobile-friendly website has become a critical part of having an online presence.
In one of my previous blog posts I underscored how OTAs are not your enemy, but none the less they’ll always win out on mobile if you don’t have a first-class mobile friendly website and booking system.
We’ve all visited a website on our phones that wasn’t mobile optimised, meaning that we have to pinch and zoom, drag left and right, and try to complete a basic task with no luck, and we all know how frustrating that is!
If you’re unsure of whether your website mobile friendly or not, there are two things that you need to do.
Firstly, you need to try and make a booking from the point of view of your customers, and see if it’s a painless experience. Things to look out for include whether it’s easy or not to fill in contact details, choose a room type and enter a credit/debit card number.
Secondly, does Google think your website is mobile friendly? You can take their Mobile-Friendly Test today and in a few seconds, you’ll see how mobile friendly your website actually is. If the results aren’t what you were expecting, pass your results onto your website designer who should be able to help. If they can’t, time to consider a new website designer!
People often say that ‘PCs are dead’ and that mobile is the only thing that matters. I don’t believe this is true, but as a profitable hotelier, you should be catering to everyone, regardless of which device they’re using.
Modern technology affords you the luxury of doing that, and there are some excellent and innovative examples of mobile-friendly hotel sites that I’ll be featuring on my blog shortly.
In the meantime, let me know in the comments if you have a mobile-friendly hotel website, I’d love to check it out!